Bedrock Detroit
As a graphic designer, I led design execution across a diverse range of internal and external campaigns that shaped the visual identity of downtown Detroit and Cleveland properties. I developed event branding, digital and print collateral, signage and OOH graphics that elevated community engagement while maintaining brand consistency across multiple platforms. Each campaign combined strategic design thinking with compelling storytelling, balancing creativity and clarity to celebrate the city’s culture, support revitalization efforts and create memorable experiences for residents and visitors.
Rock Connections
As an associate creative designer, I focused on strengthening the company’s internal and external communications and brand through purposeful, visually cohesive design. I developed branded social graphics, digital banners and logo designs that elevated team member engagement initiatives, internal communications, and company-wide events. Each piece was crafted to align with Rock Connections’ people-first culture and foster connection across teams. Collaborating with marketing and operations stakeholders, I created templates and assets that streamlined communication while reinforcing brand consistency.
RC Rock Honors
2020 magazine
Rock Connections
Director Guide
Connect Magazine
9th anniversary EDITION
Rootless Coffee Company
As a photographer and designer, I combine creative direction with hands-on production to craft visuals that are as bold and authentic as the brand itself. Each project was created to capture Rootless’s offbeat personality and connect with its community of coffee enthusiasts while staying true to its distinctive visual identity. The resulting work stands out across retail and digital spaces, strengthening brand visibility, expanding partnerships and reinforcing the company’s reputation as a creative, culture-driven coffee brand.
